Head of Marketing

Austin, Texas, United States

Head of Marketing

Do you have a strategic mindset and have a passion for harnessing the power of data? ShipperHQ is seeking a talented Marketing leader to join our dynamic team and amplify our market presence through data-driven decision-making and innovative strategic approaches.

About Us:

ShipperHQ is headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the US, UK, Canada, India and Australia. 30+ members are based in Austin, TX. We are seeking an ambitious and self-motivated individual with a positive attitude and a strong collaborative mindset.

What you'll do:

The Head of Marketing will lead the development and execution of our overall marketing and communications strategy with a particular focus on lifecycle marketing, product, and content marketing. This role will work closely with teams across the organization from Product, Operations, Partnerships, and Sales to create a comprehensive and impactful marketing engine.

Your Impact:

  • Turn insights into strategies: Turn insights and ideas into strategies, campaigns, and experiments that prove impact for ShipperHQ. Define, monitor, and analyze reporting on progressive digital marketing KPIs, applying insights and implications to future marketing activities.

  • Lead Core Marketing Strategy Implementation: Lead the implementation of the core marketing strategy across digital channels, owned, earned, and social

  • Support the sales engine: Work closely with the Sales team to optimize the MQL to SQL conversion process, increase enablement, and achieve sales-qualified opportunity quotas through management of lifecycle marketing, CRM, product, content, and social media.

  • Own Digital Acquisition Strategies: Drive customer acquisition across a mix of digital marketing channels, including paid search, social/paid social, SEO, sponsored content, and email

  • Manage the Team: Manage and lead a team of exceptional marketing professionals. Define, monitor, and analyze reporting on progressive digital marketing KPIs, applying insights and implications to future marketing activities

  • Driving Website Conversion Rate Optimization: Own and drive website conversion rate optimization (CRO) to generate qualified leads and increase site engagement

  • Building Strong Relationships: Establish strong relationships with partnerships, sales, product, and partner marketing

  • Growth Strategy Development: Design and implement successful marketing strategies by setting clear, achievable growth objectives for the marketing department.

What we're looking for:

  • Experience: 8+ years of marketing experience or comparable seniority with at least 3+ years experience in a senior management role marketing SaaS or Tech. Emphasis on product marketing and lifecycle management is a plus.

  • Team Leadership: You have experience leading and developing a marketing team while fostering a collaborative environment.

  • Tech-Savvy: Familiarity with WordPress, Buffer, Slack, and Google Apps.

  • Project Management Expertise: You can prioritize tasks, manage timelines, and allocate resources to effectively manage and execute marketing projects from inception to completion.

  • Implementation and Execution: You have a track record of successfully executing plans that increase traffic, leads, and revenue.

  • Hubspot Expertise: You have demonstrated proficiency in utilizing HubSpot for marketing automation, CRM, and analytics, and leveraging it effectively to drive marketing efforts and achieve business goals.

  • Performance Metrics: You're proficient in setting and measuring key performance indicators (KPIs) related to traffic, leads, and revenue growth.

  • Personality traits: You're a strategic thinker who can make quick, impactful decisions and communicate them well. You have outstanding time management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines while maintaining a strong leadership presence with the team.

  • Attitude: You thrive in a fast-paced, dynamic work environment with a collaborative mindset. You're poised to dive in, effortlessly handling tasks of all sizes with a can-do attitude and a readiness to get the job done, no matter the scale.

This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. You will learn more at ShipperHQ in a year than in 3 years at other companies. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping.

Benefits and Perks:

  • Collaborate with a motivated team, directly tying your results to organizational success

  • 22 days PTO in addition to public holidays

  • 401k Match

  • Medical, Dental, and Vision Insurance

  • Maternity and Paternity Leave


  • We are only considering candidates within the Austin area as this is a full-time position working out of our Austin, TX office 2 days a week

  • Compensation is based on experience

Join Our Diverse Team:

At ShipperHQ, we’re proud to be a team that is as diverse as the merchants we serve. As a member of the e-commerce community, we take responsibility to empower shops large and small to grow and thrive through the power of technology to heart. With honesty, responsiveness, and innovation at the center of all we do, we remain committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity.