Marketing Manager

Blue Ridge Screen Products (BRSP)

Blue Ridge Screen Products isn’t a lifestyle brand.

We’re in the trenches with professional print shops every day — supplying screen printing, DTF, and digital printing equipment that keeps production moving and businesses profitable.

Our customers aren’t hobbyists. They’re operators. They care about uptime, ink performance, press reliability, and real technical support.

We’re looking for a Marketing Manager who understands that world.

Someone who knows that marketing in the print industry isn’t about chasing trends — it’s about building trust, educating buyers, supporting long sales cycles, and driving real revenue for a distributor and service business.

This role will lead and execute our marketing strategy across ecommerce, content, video, AI tools, and demand generation — while staying closely aligned with sales and service.

If you can speak both “Shopify and SEO” and “mesh count and cure temp,” you’ll thrive here.

What You’ll Own

• Full management and optimization of our Shopify webstore (products, collections, SEO, CRO, user experience)
• Demand generation through content, email marketing, paid campaigns, and social media
• Creation of product-focused video and photo content that educates and converts professional print shops
• Leveraging AI tools to improve marketing efficiency, SEO performance, and campaign execution
• Partnering closely with sales and service teams to support technical equipment sales and long buying cycles
• Tracking KPIs tied directly to revenue, customer acquisition, and lifetime value

What We’re Looking For

• Proven experience managing and scaling a Shopify or ecommerce platform
• Strong SEO strategy and content marketing capabilities
• Hands-on experience with video creation and product storytelling
• Familiarity with screen printing, DTF, digital printing, or industrial production environments
• Experience in a distributor, equipment, or service-driven B2B model
• A self-starter who can think strategically but isn’t afraid to execute

Why BRSP

• Established, respected brand in the professional print industry
• Customers who value expertise, not hype
• Leadership visibility and real impact on company growth
• A business focused on performance, service, and long-term relationships

If you understand that selling a press is different than selling a hoodie…
If you know why technical education drives demand in this industry…
And if you want to help push a growing distributor forward in a rapidly evolving print market…

We’d like to talk.

Apply with your resume and examples of Shopify stores, campaigns, or content you’ve managed.